Projects
Zoja business cards in pale blue, pink and burgundy with a dark flower mark, scattered on pink.
A burgundy square with a zigzag Z cut into it and "Močna po svoje" in cream, on pink.
The Zoja wordmark in four lockups in burgundy, cream and pink, one with a woman lifting dumbbells.
Three drawn women over orange, pink and blue Zoja letters: dumbbells, a barbell and a yoga pose.
Three Zoja Instagram posts with big pink headlines, two gym photos and a cartoon woman doing a push-up.
A laptop on a round wooden stool showing the Zoja website, headlined "Ona je Zoja."

Zoja

2026
Zoja
Branding, Custom typography, Illustrations
Women's fitness platform • Strength, confidence, zero gym bro energy

Most fitness brands tell you to work harder.

Zoja takes a different approach. Built by two incredibly driven founders, the platform creates a space where women can feel stronger, more confident and genuinely excited to train—whether they're picking up weights for the first time or the hundredth.

I created the complete visual identity, including branding, custom typography and a playful illustration system that feels energetic, approachable and full of personality. The goal wasn't to make fitness feel intimidating—it was to make it feel like something you actually want to come back to.

And yes... they also convinced me to stop avoiding the dumbbells. Turns out I had nothing to be scared of. 💪

Zoja finally got me to stop being scared of the weights section. Turns out lifting heavy is actually pretty fun.