Pokliči raje Toma
- Year
- 2024
- Client
- Scope
- Creative concept, Art direction, Poster design
- Publication
- Superfinalist — 16th International Plaktivat Competition • With Tjaša R. Grča
About the project
Sometimes the hardest thing to say is that you're not okay.
Pokliči raje Toma is a poster concept created for the 16th International Plaktivat Competition, encouraging young people to speak up about their struggles and reach out to TOM, a helpline for children and teenagers.
Created at the height of Barbie mania, the idea played with the contrast between Barbie's picture-perfect world and the not-so-perfect reality.
The poster made it to the superfinal. Turns out life in plastic isn't always fantastic.
Fun fact
Created at the height of Barbie mania. Apparently, even Barbie's world isn't always so picture-perfect.