Projects
Hands holding a pink Slavka paper bag with tumbling blue letters, a slab of focaccia poking out.
A phone on orange fabric, open on the babi.slavka Instagram profile of pink drawings and pizza photos.
The Slavka logo in blue on pink: a grandma in a chef's hat and round sunglasses over "Vse nafutra".
Two creased Slavka posters: pink with "Danes na pipci." and a drawn bottle, green with blue waves.Blue line drawings on cream: a pizza slice, focaccia, a salad bowl, a coffee cup, a bottle and cutlery.
The tumbling Slavka wordmark in lime green on pink, with "Vse nafutra" arched beneath.

Slavka

2026
Slavka
Branding, Packaging, Illustrations, Art direction
Pizza place • One Slavic grandma, extra cheese, a pink pizza box

Every neighbourhood deserves that place.

The one where the pizza is great, the staff already know your order, and someone keeps insisting you have one more slice. Slavka is built around that feeling, inspired by every Slavic grandma who's convinced you're still hungry.

I created the entire visual identity—from branding and packaging to illustrations and art direction—building a world that's warm, playful and impossible to mistake for another pizza place. Bold colours, hand-drawn details and a healthy dose of personality turn every takeaway into part of the experience.

Because pizza is great.

But being force-fed by a fictional Balkan grandma somehow makes it even better. 🍕

I'd always wanted to design a pink pizza box. This project finally gave me an excuse.