Projects
Rakec pack fronts in yellow and orange: "Ne, ne morš mi enga spizdit." and "Od nečesa je treba umret."
Three mint vapes printed "Sej vemo, da tole ni nc bols, k ciki, ane?", on red and pale blue stripes.
Rakec pack fronts in red and navy: "Fak, kok sm rabla ta čik." and "Ne, sej drgač ne kadim."
The arched Rakec wordmark above a drawn crab, in orange-red on pale teal.A pale blue Rakec cigarette pack reading "A maš fajr?", with red stripes and a crab seal on the lid.

Rakec

Concept, Branding, Packaging
Fictional cigarette brand • Dark humour, brutal honesty, questionable life choices

What if cigarettes could talk?

And what if they were actually honest about what they're doing to you?

Rakec is a fictional cigarette brand built around a pretty dark joke. Named after the Slovenian word for cancer (rak), it turns the usual cigarette branding on its head.

I created the concept, branding and packaging around the idea of giving cigarettes a voice. A little sarcastic, slightly uncomfortable and definitely not trying to sell you a healthy lifestyle.

Rakec means cancer in Slovenian. It also happens to be a rather unfortunate consequence of smoking.