Potovanja brez cenzure
- Year
- Client
- Lili Čadež
- Scope
- Branding, Illustration, Art direction
- Publication
- Travel personal brand • Retro aesthetics, fashion attitude, a cowgirl with places to be
About the project
Travel content usually shows you the pretty parts.
Potovanja brez cenzure shows you everything else, too.
For Lili Čadež's travel brand, I wanted to create something that feels more like a fashion editorial than your typical travel blog. The identity combines retro aesthetics, bold personality and a travelling cowgirl who's clearly seen a thing or two.
At the heart of the branding is a custom illustration, supported by vintage-inspired typography and a series of stickers designed to look like postage stamps. Together, they create a visual world that's nostalgic, a little rebellious and full of character.
Because travelling isn't always picture-perfect.
And that's usually when the best stories happen.
Fun fact
The stickers are actually postage stamps. Because even a cowgirl needs to send a postcard.