Pausa

Designing Pausa wasn't really about pizza. It was about changing expectations.

The goal was to make people forget they were standing in front of a freezer and imagine themselves in a tiny Italian pizzeria instead. Through branding and packaging, we created an identity that feels handcrafted, confident and just a little bit irresistible.

(For the record, the prosciutto one is still my favourite.)

I still recommend the prosciutto one to everyone. No, they didn't pay me to say that.