Projects
The Mokosh logo in white on brown: four interlocking diamonds above the wordmark in capitals.
A white mug, a white T-shirt and a cream tote printed with the stacked Mokosh wordmark, on dark olive.
A phone on a wooden table, open on the mokosh_ljubljana Instagram profile of clothing photos.A laptop on a wooden table showing the Mokosh online catalogue of blazers and trousers on hangers.

Mokosh

Mokosh
Branding, Visual identity
Fashion concept store • Natural textures, minimalism, a little mythology

Some brands don't need to be loud to make an impression.

Mokosh is a fashion store named after the Slavic goddess of weaving, celebrating natural materials, timeless pieces and the beauty of simplicity.

I wanted the branding to reflect exactly that. A minimal, understated visual identity inspired by nature, craftsmanship and the quiet elegance of the clothes themselves. Nothing unnecessary, nothing trying too hard. Just thoughtful design that lets the products speak for themselves.

Because sometimes the most beautiful thing you can do is leave things alone.

The two owners are absolute icons. And somehow, their clothes are just as beautiful as they are.