Projects
The Lou & Co. wordmark, with "and" set vertically in orange, over a spaniel in a blue patterned snood.
Twelve brown line drawings of dogs on pale blue: sleeping, sitting, in striped jumpers, chasing balls.
The Lou & Co. wordmark in brown on a framed cream label, over a pastel and orange chequerboard.
A phone propped on a ribbed beige sofa, open on the louandco_dogdesign Instagram profile of dog photos.A phone on a beige trench coat showing the Lou & Co. online shop, with dogs in checked coats.
The Lou & Co. wordmark in four colourways: on cream, on orange, on brown and on pale blue.

Lou & Co.

Lou & Co.
Branding, Visual identity
Dog fashion • Good taste, four paws, a little attitude

Who said good style is just for humans?

Lou & Co. is a clothing brand for dogs who have absolutely no idea how fashionable they are.

The idea was to create a visual identity that feels more like a contemporary fashion label than a typical pet brand. Something playful but stylish, with enough personality to stand out without relying on the usual paw prints and puppy clichés.

Because your dog might not care what they're wearing.

But you definitely do.

Some dogs have a better wardrobe than I do. Not entirely sure how I feel about that.