Hedone
- Year
- Client
- Scope
- Concept, Branding, Packaging
- Publication
- Sexual wellness • Fictional brand • Pleasure, good taste, absolutely no shame
About the project
Who decided condoms had to look so awkward?
Hedone is a fictional condom brand inspired by hedonism and the simple idea that pleasure shouldn't come with embarrassment.
I wanted to create something that feels more like a fashion accessory than a product you'd awkwardly hide at the bottom of your bag. Bold, stylish packaging that makes carrying condoms feel completely normal. Maybe even a little chic.
Because taking care of yourself is sexy.
And so is good packaging.
Fun fact
I wanted to design condoms you'd actually be happy to pull out of your bag. Preferably without hiding them under a pack of tissues.