Direkt Rola
- Year
- Client
- Scope
- Creative concept, Art direction, Campaign
- Publication
- Finalists — Mladi kreativci • Automotive insurance • With Ivona Repše
About the project
Some of life's biggest decisions happen in the bathroom.
Direkt Rola is a campaign concept for Direkt car insurance, built around a simple observation: students spend a surprising amount of time on the toilet. And it's one of the few places where nobody bothers them.
Together with Ivona Repše, we turned toilet paper into an unexpected advertising medium. Each sheet features a cheeky message connecting everyday bathroom situations with the simplicity of getting car insurance online. A QR code takes students straight to Direkt, where they can sort out their insurance in minutes.
The idea also extends to bathroom doors and social media, turning an ordinary toilet break into a surprisingly useful one.
The concept got us into the finals of Mladi kreativci.
Not bad for an idea that started on the toilet.
Fun fact
We came up with an entire car insurance campaign based on toilet paper.